Web BuildingCommunications TheoryIn order to build a web site, you need a plan. You wouldn’t try to produce a television show without a script.
Web BuildingWho is your Audience?You need to very accurately define the group of people who is going to see your message.
Web BuildingWhat is the Intended Response?An intended response is can also be called “the call to action”. It is what the audience is to do when they get your message.
Web BuildingWhat is your Message?What are you trying to say to the audience? What exactly are you trying to convey to them?